Let’s get back to the movies.

The way people have consumed entertainment has evolved rapidly in recent years. Streaming is ubiquitous. Redbox, as one of many companies offering this service, aims to differentiate itself from the pack by reminding people why they love movies in the first place. In a culture where binge-watching is rampant, Redbox’s “Back To The Movies” campaign returns the act of movie-watching to a special event, as opposed to background noise or just one of many screens to which our attention is divided. Social-optimized content encourages fun activities in support of “movie nights,” as well as reminders to maintain balance in life—a return to quality movie time over quantity.

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