Read to your dog, man!

To help Scholastic celebrate the 20th anniversary of Dav Pilkey’s classic children’s book “Captain Underpants,” we created several videos optimized for social, animating his iconic artwork. One involves a bit of a “magic trick” making it seem like the underpants are flying into the social feed, while another takes key lessons from the story emulating the same tongue-in-cheek voice in the book itself, and another includes user-generated testimonials on what the book has meant to them.

For the release of the newest in the popular Dog Man series, also by Pilkey, we launched a social UGC campaign, prompting fans to share videos and photos of themselves reading to their dogs.

Art Direction, Graphic Design, Motion Design: Samy Simorangkir
Original Artwork: Dav Pilkey